Things I've built.
Selected projects across consumer apps, industrial tech, and developer infrastructure.
AI-first outdoor planning app
Founder of an outdoor app for iPhone that curates trips and activities from what you describe — and steers you toward better, less-crowded places worth protecting.
- Designing and building the iOS app end to end: frontend, design, and backend workflows.
- Running early user testing and folding feedback straight into the roadmap.
Positioning, messaging, online growth
Repositioned Courier's developer-first notification platform and rebuilt the website around engineers, PMs, and growth teams.
- Defined the positioning and messaging for an engineering audience.
- Rebuilt the marketing site and digital properties around it.
- Partnered with product to launch Journeys and AI agent tools under the new positioning.
Growth and activation tools
Helped Courier with discovery and time-to-value for an expanded audience by building AI automations and prospecting tools.
- Web tools for search optimization like email gallery, in-app message visualizer, GIF generator.
- A mobile test app to send push and in-app notifications pre-signup.
- Built a content engine with technical guides, blogs, and demo videos.
AU 2023 Construction keynote
Writer and producer on the Autodesk University Construction Industry Keynote, shaping the story arc across the full product portfolio.
- Wrote across the keynote's story arc — product positioning plus technical and customer elements.
- Worked directly with customers, including Dublin Airport Authority, to shape their stories for the stage.
- 4,000 people attended live and 20,000 online.
Spotlighting customers
I look for customers with shared values and technical credibility, then elevate their stories — on stage, in launch content, and in rooms with product teams.
- Discovered and wrote customer stories for main stage events.
- Ran customer groups for product direction.
- Produced customer video content in construction, engineering, manufacturing, and ownership.
ACC Master Class Series
Wrote and produced the Autodesk Construction Cloud Master Class Series and tied it into consideration-stage campaigns for years.
- Wrote and produced VDC Master Class Series.
- Integrated it with consideration-stage campaigns over multiple years.
Consumer app activation & growth
Activation, growth, and launch across Yahoo's consumer apps, plus referral-driven growth for PurePoint Financial.
- Yahoo Sports: games and news triggering push and in-app to drive activation.
- Yahoo Mail: launch, messaging, and adoption for the new app.
- PurePoint: referral invites for benefits, within OCC banking rules.